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One of the biggest headaches for marketers is deciding where a new product or service fits into the marketplace. In this article, we will show how your business can benefit from using perceptual maps to decide where to position your product or service against those of the competitors. Perceptual Map Example 1 How Your Home Business Can Benefit From a Perceptual Map. (c) Dave Mcleod/Susan Ward In the above example, customer perceptions of price versus quality for three different brands are displayed on a graph, providing an excellent visual representation of how brands can be differentiated in the minds of consumers....

When you are applying for a job in advertising or marketing, the application screeners, interviewers, and hiring decision-makers will look for keywords and specific skills in the text of your resume and its accompanying cover letter. It’s important to show employers that you have the in-demand skills they are seeking. To focus your application and responses to interview questions, you need to know which words will get the attention of the hiring manager....

Feedback, effectively delivered, is one of the most powerful ways to develop employees and improve performance. It doesn’t cost anything but time. It supports on-going coaching and development efforts. And best of all, most employees say they want more feedback than they are getting. However, many managers are hesitant to deliver feedback. Here are some ideas to make the process easier. Why Managers Hesitate to Deliver Feedback Although most people will say they want feedback, most of us really don’t respond very well to it....

When an employee receives a promotion, it’s typically announced in a job promotion letter. This is a formal communication between the company and the employee being promoted, briefly acknowledging the new role and outlining its place in the reporting structure. It’s also a chance for the employer, via their representative in human resources, to offer congratulations to an employee who has grown along with the organization. What’s Included in a Job Promotion Letter...

There are many reasons to open a new restaurant, including career exposure, to test run a new restaurant concept, or as a charity event. Up and coming chefs may collaborate with other business and hospitality professionals to open a pop-up as a way to show off their culinary skills. Someone looking to open a new restaurant may opt to try a temporary pop up restaurant since it is far less of an investment than a traditional brick and mortar establishment....

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links. If you want your dress shoes to last, you’d want to put effort into their care when you’re not wearing them. Investing in a pair of quality shoe trees is one of the best ways you can do to preserve your shoes, so you can keep looking spiffy around the office....

A biarritz, or biarritz green, is a putting green that features a deep gully, or swale, bisecting its middle. The gully, which is manicured the same as the rest of the green, usually runs from side-to-side (creating a front portion and back portion of the green bisected by the swale). But sometimes the swale runs from front to back (creating a right side and left side of the green bisected by the swale)....

The “championship tees” or “back tees” are the most rearward set of tees on each teeing ground of a golf course. Taken together, the 18 back tees on an 18-hole golf course are the tees from which the golf course plays the longest. Golfers may use the terms in sentences such as, “The golf course measures 7,210 yards from the back tees,” or “It’s a par-73 course from the championship tees....

A real estate lease is a legal and binding contract between the landlord or owner and the tenant. To be binding, it requires that the signing parties be of legal age and competent to enter into an agreement. If your tenant is a student and under the age of consent in your state, you will want to get the signature of a parent or legal guardian as well. An Adequate Description of the Property...

Landlord-tenant laws are governed by states, and as such, real estate leases will vary. However, in general, a lease spells out the obligations of both the landlord and the tenant. The lease helps both parties avoid misunderstanding that can lead to lawsuits. Regardless of the state where the rental property is located, rental leases must contain several elements to be considered valid. Basic Conditions Most—but not all—states require the lease to be in writing to be considered valid....

If you’re 16-years-old and looking for work when school is out, look no further than this list of top summer jobs for kids your age. Whether you’re athletic, a homebody or an extrovert, one of the jobs on this list is likely to strike a chord with you. And if none of these jobs is your dream summer job, don’t fear; you’ll have plenty of time to pursue that line of work once you get older....

It turns out “GOAT” isn’t just a word used to describe an animal that spends its life on a farm or a mountainside. No, this word is actually an acronym too. GOAT stands for: Greatest Of All Time. This is a relatively popular expression you might hear in everyday, face-to-face conversation. How GOAT Is Used GOAT is an acronym typically used to describe something or someone as the absolute best in its league or category....

Can you wear your workout gear to the office? These days, yes—wearing athleisure at your workplace is an option. Thanks to a variety of brands that design refined and stylish athletic apparel, you can now secretly wear your exercise clothes right to the office. Goodbye, gym bag! Of course, the type of gear you can wear largely depends on your office environment. Will you be in a startup or business casual environment?...

A company’s mission statement needs to accomplish two goals: It should clearly state what the company does. And it should offer an inspirational, but not overly highfalutin, message to its customers and employees. The best retail company mission statements manage to find the sweet spot between aiming too low and saying nothing of real value and aiming too high and declaring the business’s products and superior customer service will change the world as we know it....

Description: Xbox.com’s Shang-Chi Xbox Series X Custom Console Sweepstakes is giving you the chance to win a very special game console and controller, custom-designed with artwork from Shang-Chi. The prize is worth just short of $500. Sweepstakes Links: Click Here to Enter this SweepstakesClick Here for the Official Sweepstakes RulesClick Here for the Sweepstakes’ Home Page Note: If the sweepstakes entry link doesn’t work for you, try entering through the home page and looking for a link to the sweepstakes....

Does the idea of networking sound forced and unnatural? Maybe you’re thinking of it all wrong: Networking doesn’t have to be a transactional, tit-for-tat experience where you connect with people you wouldn’t otherwise associate with for the sake of furthering your career. Instead, think of networking as being the process of forming a friendship where the major basis for your relationship is work-related (instead of a shared personal interest in movies or love of cocktails)....

San Francisco is famous for being chock-full of the tech-savvy. It’s right next to Silicon Valley and has birthed countless tech startups and entrepreneurs. It is why it’s basically the perfect environment to learn technology-related skills—there are tons of helpful resources to help you start. Whether you live in the area, are thinking of moving there, or just want to take some time off and invest in learning a useful new skill, consider attending one of these top SanFran coding boot camps....

All charitable organizations are faced with a daunting task almost immediately: fundraising. Public charities, also known as 501(c)(3)s by the IRS, not only must support themselves as they work on fulfilling their missions, but much of that support must come from the public. That is the mandate for public charities. To receive that public funding charities must run fundraising campaigns directed toward individual donors. Not all income for your nonprofit will come from individual donors....

For many years, Reader’s Digest kept up with Publishers Clearing House by offering big sweepstakes with enticing prizes. Now, while Reader’s Digest still offers big giveaways abroad, their U.S. branch seems to be offering smaller, more targeted sweepstakes. But are those sweepstakes trustworthy? Many people wonder why they don’t know anyone who’s won a major prize from Reader’s Digest. Are the prizes really awarded, or is entering just a waste of time… or worse, an invitation to identity theft?...

Appropriate business etiquette is expected of all professionals, especially at corporate events. Few individuals are trained in the art of good manners, particularly for work-related settings. As a result, most people learn meeting etiquette and how to conduct themselves at business events on the job. Behavior that might not be an issue outside of the corporate world could affect professional relationships and even damage careers. A corporate event may be a more relaxed setting, but it is still grounded in the ethics and principles of the business environment....