How Cooperative Advertising Can Promote Your Business
If you run a small business, you won’t have the huge advertising budgets of large corporations. You also don’t have the kind of bargaining power to get deals on media space, or price breaks on production costs and professional services. However, when a group of small businesses get together to form an advertising partnership, they can pool their resources and get a much wider reach and penetration. This is known in the industry as cooperative advertising, and it can be a cost-effective way to advertise a business that has a small marketing budget....