What Marketing Mix Is And Why It S Important
A marketing mix is the set of marketing tools that a business uses to sell products or services to its target customers. What Is Marketing Mix? Businesses have technically always used marketing tools to promote and sell their work, but the term “marketing mix” was coined in the mid-20th century. One of its first uses was in a 1953 address to the American Marketing Association, in which Harvard professor and marketing expert Neil Bordon outlined how marketers develop and execute a successful marketing plan....