How Small Businesses Can Adapt To Changing Consumer Behavior
Small businesses have faced immense challenges as they’ve been fully or partially shut down in 2020. According to U.S. Census data, nearly 80% of small businesses reported a moderate or large negative effect as recently as of mid-August. But after a difficult spring and early summer, during which time one in five businesses reported applying for and receiving loans from the Paycheck Protection Program (PPP), the landscape is beginning to look up....