How To Motivate People To Recycle A Conversation With Javier Flaim
Recyclebank is one business that hopes to move the needle on recycling and make a difference in the world. Using insights gained from studies in behavioral economics, Recyclebank hopes to motivate people to recycle more. Formation of RecycleBank CEO Javier Flaim says that the initial insights that formed the core premise for Recyclebank when it was founded remain valid today in Recyclebank’s behavioral science and social-based approach. “We came up with a novel system,” Flaim says....