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Whether you’re new to advertising, or a veteran, you will hear people talking about the SMP (Single-Minded Proposition), or sometimes the USP (Unique Selling Point / Unique Selling Proposition). These days, both the SMP and USP have been given a variety of new incarnations, including “the most important one thing” or “key takeaway,” but they’re all one and the same. However, the term USP was invented by Rosser Reeves of Ted Bates & Company decades ago....

It certainly seems like an inordinate amount of artists formerly in successful bands or groups had their solo careers explode during this decade. Perhaps the self-centeredness and materialism of the era had something to do with that, but no matter the source of the impulse, solo careers made for an impressive array of record sales for artists such as Phil Collins, George Michae, and others. So much for the phrase “lonely at the top....

Supermodels have been appearing in music videos for decades. Several uber models even got their start in music videos before they began booking fashion or commercial modeling work When supermodels appear in music videos, it tends to make the video much more popular than it would without their star power. The added bonus of a model starring in music videos is that not only will the musician’s fans want to see it, but the model’s fans will as well....

What Are Employees Expected to Wear in a Casual Workplace? Your company has asked employees to adhere to a particular standard in the business attire that employees wear to work. This casual dress code policy provides guidance for employees about what is proper to wear to work in the most casual of work environments. A casual dress code differs from a business casual dress code in many ways. Chief among them is that in a business casual environment, shirts for men usually have collars and the pants worn are khaki....

Criminology is the study of crime from a social perspective, including examining who commits crimes, why they commit them, their impact, and how to prevent them. Learn more about what it is, how it works, and how it differs from criminal justice. What Is Criminology? Criminology is a branch of sociology, which traditionally examines human behavior, interaction, and organization. However, it also ties in research and concepts from other areas of study, such as philosophy, anthropology, biology, and psychology....

Single parents are in a unique place when it comes to shopping for used cars: They want cars that serve their needs as parents and as single people. There are used cars that will meet their needs, and they are affordable, fun to drive, and can seat a couple of children in the back with little fuss or muss. These suggestions should be helpful for single parents whether they do or don’t have custody of the children....

The third entry in the Kingdom Hearts series brings your favorite Disney and Final Fantasy characters together for their biggest adventure yet. This walkthrough for Kingdom Hearts 3 covers all cheats, side quests, hidden bosses, Gummi ship blueprints, and unlockables for PS4 and Xbox One. Information in this article applies to Kingdom Hearts 3 on all platforms. How to Unlock Keyblades Keyblades are unlocked by completing various tasks. Keyblade How to Unlock...

Some interview questions pop up at most job interviews, regardless of whether you’re interviewing for a full-time or part-time job. One common question is, “How will you contribute to this company?” Think of this question as a big opportunity for you as a candidate. This is your moment to show off: Whatever the industry, this question gives you a chance to explain what makes you stand out from all the other candidates, and how you will be an asset to that particular company....

Most people have participated in raffles for a good cause, such as supporting a church, a school, or a local sports team. Raffles are excellent fundraisers — but they have legal restrictions, too. That means, if you want to run one yourself, you should get to know how to do them right. Here are some general tips on how to run a legal raffle that won’t get you or your organization into hot water....

Visit any construction site, and you will likely find a reinforcing iron and rebar worker—probably more than one—on the crew. They’re the skilled tradespeople who use iron, wire mesh, steel bars (called rebar), or cables to reinforce the concrete used in constructing buildings, bridges, and roadways. Duties & Responsibilities On a typical day, a reinforcing iron and rebar worker’s tasks might include: Reading blueprints or looking at sketches to determine how to install rebar or meshFiguring out the quantity, size, and shapes of reinforcing rods and determining where to place themPreparing rebar and mesh for installation using metal shears, hacksaws, and torchesBending or welding rebar togetherInstalling cablesUsing pliers to tie wire around rods to fasten them togetherPositioning and securing rods, cables, mesh, or rebar in concrete forms...

Most writers and editors know that when they approach a publication with an on-spec article they have written, it may not be immediately accepted. Simply put, it means that you are writing something for a publication without the guarantee—implied or explicit—that the publication is going to buy the work from you once you’ve finished writing. Basically, as a writer, you’re speculating that someone will give you a chance and you’re taking a shot in the dark....

Would you like to really annoy your Human Resources manager? It’s not difficult because HR managers are human. Yes, some of you don’t believe that, but they really are. Most are just like you—trying to do a good job, gain raises and promotions, make a difference in the world and at work and create satisfactory interpersonal relationships. Some employees believe that HR managers just like to fire employees. While there may be a few unusually nasty HR people out there, most HR managers don’t consider firing people is even part of their job....

Cold temperatures can cause water pipes to freeze. Freezing in a pipe creates a lot of pressure inside the pipe and can cause the pipe to burst and likely lead to serious flooding, especially when there’s no one around to turn off the water. The best prevention against frozen pipes is to keep them warm enough to stay above the freezing point. You can do this with any one of six simple steps or, better still, a combination of measures....

Exterior walls can be finished with a wide array of materials and techniques. Exterior wall finishes can produce significant savings for the contractor and building occupant alike, and many options are available to protect from fire, extreme heat and cold. Browse through all of these options featuring advantages, tips, benefits and cost-saving solutions for materials used in building construction. 01 of 12 Walls on Wildfire Zones USDAGOV/Flickr When an exterior wall ignites, the fire can spread to the roof, windows, doors, and other building components resulting in substantial damage or total loss of the structure....

There is something about Christmas that makes everyone feel spirited, happy, and excited. Christmas brings out the child within. The festive air is contagious; even the most despairing soul cannot help but feel enthused by the vibrancy of the season. Famous Christmas Quotes Happy holidays! Enjoy your eggnog while you read these famous Christmas quotes. Deborah Whipp"Like snowflakes, my Christmas memories gather and dance – each beautiful, unique and too soon gone....

Host liquor liability coverage protects your business against claims or suits that arise from the incidental selling or serving of alcoholic beverages. It is designed to cover your liability as a social host. It is not intended for bars, nightclubs, and other establishments that are in the business of selling liquor. Covers Social Events Host liquor insurance covers claims against a business that arise from the serving of alcoholic beverages in a social setting, like a company picnic or Christmas party....

Dog grooming salons can be a profitable option for those looking to start a business in the animal service industry. Americans spent more than $72 billion dollars on pets in 2018, according to the American Pet Products Association (APPA), and that number is projected to top $75 million in 2019. The category of other pet services, which includes grooming, accounted for more than $6 million, or about 8%, of the money spent....

You may already be familiar with Shopkick, a very sophisticated and clever app that automatically knows when you’ve entered one of its partner stores (including Lowe’s Home Improvement and Toys R Us), gives you rewards just for visiting the store, and then lets you redeem those rewards for items such as gift cards and other products. It’s easy to earn rewards using ​Shopkick, but if it doesn’t feel like you’re earning quickly enough to make this free app worth your while, consider employing these simple strategies to rack up the points....

Front of Book (or what is commonly referred to as “FOB”) is a publishing industry (slang) term that refers to the front section of a magazine. You may see it written as FOB, Front of Book, or Front-of-Book. All three terms are accurate and interchangeable. The word “Book” in this case refers to the magazine and has been publishing terminology since Readers Digest first hit the marketplace. Front of Book and Freelance Writers...

The financial services industry has a history of attracting energetic, ambitious people searching for a challenging career with a big pay check. On one hand, the industry is built on the pragmatism and dedication of accountants, statisticians, and mathematicians; on the other, it celebrates a sales tradition of long working hours, booms and busts, and overt greed. The largest financial robberies in human history have taken place within the realm of contemporary Wall Street, yet in the wake of these modern catastrophes, the perpetrators have largely been rewarded for their indiscretions rather than punished....