In the music industry, physical press kits have almost completely been replaced by the electronic press kit. The EPK, as it is known, is a traditional promo package in a digital form that lives on a band or band manager’s website. Musicians can create their own EPKs using free programs and widgets and may also house them on hosting sites like SonicBids and ReverbNation.
What’s Included in an Electronic Press Kit (EPK)
An electronic press kit should always contain the musician’s biography and details about releases. It can also include press photos, videos, upcoming tour dates, backline requirements, and other marketing information. All the content on EPKs is downloadable media meant to provide the reader or recipient with all information the necessary to include in a program, review, or article. Here are some things you should think about including:
Using EPKs for Press
In general, electronic press kits are considered a welcome change in the world of music promotion. EPKs can handle more information in a user-friendly format than physical press kits. They are also easier on the budget as production costs are kept at bay with no print production and no postage required to send them.
But all musicians and band managers should be aware that not everyone you wish to target with a press package will be open to receiving EPKs. Some simply prefer the traditional hardcopy, so be sure to find out the preferences of the people you are contacting.
